7-Day Estate Planning Email Course — Lasting Legacy Pro
Trigger
Webinar Registration
Send Time
9:00 AM Arizona
Sequence Length
10 emails
From Name
Daniel @ LLP

Course Overview

Purpose · Tone · Strategic Position in the Funnel

PURPOSE Build trust before the webinar

The course runs concurrently with the webinar reminder sequence. Each email is short, specific, and ends with one clear next step — not a sales pitch, not a newsletter, just the information your family actually needs to make sense of estate planning.

By the time the webinar arrives, the registrant already has a foundation. They know what questions to ask, what gaps to look for, and what's about to be covered. Show rate goes up. Consultation conversion goes up.

TONE Personal, plain English, no jargon

Written as if Daniel is talking to a neighbor over coffee. Not a newsletter. Not a broadcast. A conversation. From name reads "Daniel at Lasting Legacy Pro"; reply-to is the real inbox so replies route directly back to Daniel.

POSITION Where this sits in the funnel

Webinar registration → 7-Day Course fires Day 1 (this sequence) → Webinar attended live → Day 8 webinar replay sends to all registrants regardless of attendance → 30-day Substack content sequence → Day 41 Substack subscribe ask → Day 45 re-engagement check → bi-weekly nurture indefinitely.

Email 9 (Day 45) and Email 10 (one-time past-client send) sit just outside the core 7-day arc but live in this same workflow document because they're the same voice and the same operational owner.

The Emails

Click any email to expand · 10 total · Days 1–8 fire automatically · Days 45 & Past Client are separate one-time sends

List Segmentation

The 15,000 contact list breaks into three buckets · Each enters the course at a different point
Bucket 1 · Warmest

Past Clients

~3,000 contacts

Already know and trusted Daniel from prior life insurance or financial work. Trust barrier already cleared.

Strategy: Send Email 10 first → wait 48 hours → enter bi-weekly nurture directly. Skip the 7-day course; they already have context.
Bucket 2 · Lukewarm

Life Insurance Leads

~5,000 contacts (estimated)

Knew the name but did not buy. Estate planning is a natural extension of the original life insurance conversation.

Strategy: Enter at Day 1 of the 7-day course. Let the course rebuild the relationship before any ask. After Day 7, move to bi-weekly nurture.
Bucket 3 · Cold

Everyone Else

Remaining contacts

Unknown quality. Must run through email verification (NeverBounce or ZeroBounce) before import. Remove hard bounces, spam traps, invalid addresses.

Strategy: Import only verified. Start at 50 per week (not 100) until open rates confirm list quality. Same 7-day course entry as Bucket 2.
Why segment at all? Sending the same first email to a past client and a cold contact wastes both. The past client gets a "welcome to the course" email when they already know you — that's tone-deaf. The cold contact gets a re-introduction message when they have no introduction to re-do — that's confusing. Segmentation matches the message to where the relationship actually is.

Send Cadence

Daily sends, not weekly batches · Phased ramp protects sender reputation
Daily, not weekly. A domain that sends 100 emails every Monday and nothing the rest of the week triggers spam-filter pattern recognition for bulk sending. A domain that sends 15 emails every day looks like a normal active business. Daily sending builds sender reputation faster and keeps deliverability rates higher across the board.
Phase 1

Establish Reputation

Month 1 — let the sender reputation establish before scaling
7
Contacts / day
49
Contacts / week
Phase 2

Scale Up

Month 2 onward — once open rates hold above 20%
15
Contacts / day
105
Contacts / week
Signal to Watch If open rates drop below 15% or unsubscribe rate climbs above 3%, slow the cadence back to Phase 1 levels and check whether the list segment being imported is lower quality than expected. Don't push through a deteriorating signal — the inbox damage compounds across every email you send going forward, including good ones.

Full Contact Flow

Each lead source has a slightly different entry path · This is the canonical map
Source · Webinar Reg

New Facebook Leads

Instant form GHL contact Confirmation + Messenger Legacy Audit 7-Day Course (D1–D7) Webinar replay D8 2-day silence Substack 30-day (D11–D40) Subscribe ask D41 Re-engagement D45 Bi-weekly nurture
Source · Bucket 1

Past Clients

Email 10 (re-intro) 48-hour pause Bi-weekly nurture Consult ask in nurture
Source · Bucket 2

Life Insurance Leads

7-Day Course (D1–D7) Webinar replay D8 Substack 30-day Subscribe ask D41 Re-engagement D45 Bi-weekly nurture
Source · Bucket 3

Cold Verified Contacts

Email verification Max 50/week 7-Day Course (D1–D7) Same flow as Bucket 2 Monitor 30 days closely

GHL Workflow Configuration

The exact build spec to load into Go High Level — copy these fields verbatim
workflow.name 7-Day Estate Planning Course
workflow.trigger webhook Contact added via webinar registration form
delay.between_emails 24 hours after previous email
send_time 9:00 AM · America/Phoenix (Arizona, no DST)
from.name Daniel at Lasting Legacy Pro
stop_condition If contact books a consultation → PAUSE sequence (do not stop). Resume after consultation completed.
tags.on_day_7_complete Course: 7-Day Complete Nurture: Ready for Substack sequence
post_day_7 Contact enters 30-day Substack content sequence (8–10 curated posts delivered as emails over 30 days, ending with a Substack subscribe prompt)
stop_on_unsubscribe true

Subject Line A/B Reference

Primary subject lines plus an alternative for split testing in GHL
Day Primary Subject Line Alternative
Day 1 You are registered. Here is what happens next. Welcome. Your estate planning course starts today.
Day 2 Most people have the wrong document. Here is why it matters. A will is not enough. Here is what is missing.
Day 3 This one mistake can send your money to the wrong person. Legally. Your beneficiary designations may be out of date.
Day 4 Who raises your children if you cannot? Without this one page, a judge decides.
Day 5 Probate cost one Arizona family $23,000 and fourteen months. The real cost of not having a trust.
Day 6 What if one account funded your family forever? This is not just for wealthy families.
Day 7 Seven days. Here is what you now know that most people do not. Last email. One clear next step.
Testing notes. Run A/B on subject lines for the first 200–300 sends per email, then lock in the winner. Don't keep splitting indefinitely — once you have a clear winner above 5% statistical confidence, stop the test and let the rest of the volume go through the better subject. The other 8 days of the email body don't need split testing — the value of the content is consistent enough that subject line is the primary lever.
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