Brown Family Legacy — 90-Day Command Center
Brown Family Legacy
90-Day Plan · Cycle 1
Start:
Cycle 1 · The Trust-Building Window · Days 1 — 90

Small wins. Visible execution.

Three modest commitments. Tracked weekly. Either they happen or they don't. The five-year plan stays private until two clean 90-day cycles are delivered. This dashboard is for daily use — not a presentation. All numbers are editable — click and type.

3Active Commitments
90Days in Cycle
—Days Elapsed
—Days Remaining
0/3On Track
GHP Conversations
§ 01

Commitment Status

The three things that must happen by Day 90
I
In Progress
HELOC Reduction
Paydown a specific amount from current balance. Applied consistently month over month. The most expensive debt cleared first.
Start$
Today$
Day 90$
0% paid downTarget: enter values
II
In Progress
Emergency Reserve
Build to a specific dollar amount in the dedicated reserve account. Visible to Tammy. The household stability foundation.
Start$
Today$
Day 90$
0% builtTarget: $50K (eventual)
III
In Progress
Series 65 Prep
Coursework complete. Exam scheduled. The credential that unlocks the RIA pillar of the five-year plan.
Start0%
Today%
Day 90100%
0% completeTarget: exam booked
§ 02

Today's Checklist

The daily list. Touch each commitment.

Daily Actions

5 — 10 min total · Resets daily
✓
Check HELOC balance · log if changed
HELOC
✓
Check reserve account · log balance
Reserve
✓
30 minutes Series 65 study (after kids are down)
Series 65
✓
If GHP job today: bring the one-pager · plan conversation
GHP
✓
Log GHP conversations in tracker (even if no estate planning bridge)
GHP

Weekly Anchors

Once per week each · Resets Monday
✓
Sunday: 15-min money meeting with Tammy
Sunday
✓
Sunday: update this dashboard · log week's numbers
Sunday
✓
Monday: plan the week's GHP jobs + estate planning prep
Plan
✓
Friday: review Series 65 progress · adjust pace
Series 65
✓
Sat or Sun: 2-hour deep work block · catch up on anything
Catchup
§ 03

This Week's Numbers

Week of 12 · Updated Sundays
GHP Jobs Completed
LLP Conversations
Webinar Registrations
Discovery Calls Booked
LLP Closes (Month)
WK Books Published
$HELOC Paid Down (Week)
$Reserve Added (Week)
The Operating Mantra
Big numbers without trust get dismissed. Big numbers with trust are catalytic. Build the trust first. Two clean 90-day cycles. Then the five-year plan gets shared.
§ 04

What This Plan Excludes

Discipline is also about what you refuse to do
×
Excluded
No New Business Ideas
No new ventures launched in these 90 days. No new pillars added. No new pitches to Tammy. Existing businesses continue. Nothing new starts.
×
Excluded
No Big Projections
No five-year plan presentations. No income forecasts. No "this is what we could make if." Just weekly facts delivered through Sunday meetings.
×
Excluded
No Major Purchases
No new vehicles. No home improvements beyond essentials. No discretionary spending that competes with the three commitments. Visible discipline matters.
The Three Commitments · Why and How

Specific. Measurable. Modest enough to believe.

Three things. By Day 90. Tracked weekly. The whole point is to deliver on what's committed — not to demonstrate ambition through scope. A fourth commitment that doesn't happen damages credibility more than completing three would have built it.

§ 01

Commitment I · HELOC Reduction

The most expensive debt cleared first
Why This Matters
HELOC is variable-rate debt. Every dollar paid down is a dollar that stops compounding against you. Tammy can see the balance go down in the account every month. That visibility is the credibility — not the dollar amount itself. The plan is to eliminate the HELOC entirely within Year 1 of the broader five-year plan; this 90 days is the visible commitment to start that.
How To Use This SectionFill in the numbers on the right. They sync with the Dashboard tab automatically. The Total Paydown row calculates itself from Start − Day 90 Target.
90-Day Targets
MetricValue
Starting balance$
Day 90 target$
Total paydown$0
Monthly application$/mo
Rate (current)%
Eliminated by MonthMonth
§ 02

Commitment II · Emergency Reserve

Household stability foundation
Why This Matters
Tammy's current job search makes household income variable. A visible, growing reserve account directly addresses the financial uncertainty she's living with right now. Even modest deposits each month create the structural sense that "we're getting more stable, not less." The eventual target is $50K (six months household expenses); this 90 days is the visible start.
Account StructureDedicated savings account at Relay or HYSA. Auto-deposit on the 10th and 25th. Never used for non-emergencies. Tammy gets read access to confirm the deposits are landing.
90-Day Targets
MetricValue
Starting balance$
Day 90 target$
Total added$0
Monthly deposit$/mo
Final target (long-term)$
Months to final target months
§ 03

Commitment III · Series 65 Prep

The credential that unlocks the RIA pillar
Why This Matters
Series 65 is the gate to fee-based investment advisory revenue. Already inventoried in the LLP Credential Stack as Priority 1. Cost is modest ($187 exam + ~$300 study materials). Time investment is 40-120 hours over 60-90 days. Passing this exam in Cycle 1 puts the entire five-year RIA build on the track it requires.
Why Now (Not Later)The exam is sponsorship-optional (Form U10 self-registration). No employer needed. Once passed, the credential is held for life unless dropped. Completing it during Cycle 1 means the RIA infrastructure work can begin in Cycle 2 without further qualification delays.
90-Day Targets
MetricValue
Study materials
Cost$
Hours required
Daily study target min
Practice exam date
Real exam date
§ 04

The Critical Discipline

Resist the Fourth CommitmentThe biggest risk to this 90-day plan is adding a fourth commitment. Three is the maximum. The whole point is to deliver on what's committed, not to demonstrate ambition through scope. Adding "and also start the agent outreach program," "and also write 5 Substack posts a week," "and also research Brown Family Acres parcels" — each of those is a fourth commitment that breaks the rule. The fourth commitment that doesn't happen damages credibility more than completing three would have built it. The trust-rebuild only works if the three things actually land. Hold the line.
Great Home Pro → Lasting Legacy Pro · Cross-Business Conversion System

Already in their home. Already trusted.

Every TV mount, every fan install, every handyman job is a conversation. The Great Home Pro service business already puts you inside the homes of your exact estate planning target demographic. The trust state of an invited tradesman is the highest-conversion environment in any sales context.

3 — 5GHP Jobs / Week (target)
2 — 3EP Conversations / Week (target)
1 — 2Webinar Reg / Week (target)
1Discovery Call / Week (target)
$0Marketing Spend
§ 01

The Six-Step Conversion Sequence

Service first. Bridge second. Trust earns the right.
i
Establish Service Excellence
During Job
Complete the GHP job to the highest standard. Don't rush. Take pride. The conversion conversation requires you to have earned the right to it through the service itself. A rushed or sloppy job kills the entire conversion regardless of how well you execute steps 2-6.
ii
The Natural Question
At Wrap-Up
At wrap-up, ask the open-ended question that surfaces what the customer is actually thinking about their home and family. Don't pitch yet. Listen to what they volunteer.
So — beautiful home. You been here long? You raising the family here?
iii
The Bridge
Informational
From their answer, bridge to your other business naturally. Acknowledge you wear two hats. Not pushy — just informational. Make it about the work, not the sale.
Funny thing — I actually have another business too. I help families do estate planning. The reason I'm in homes like yours is the same reason I see what families need to protect. Mind if I leave you with something?
iv
The Tangible Drop
Physical Hand-Off
Hand them a clean, professional one-pager about Lasting Legacy Pro with a webinar registration QR code. Not a hard sell. Just an offer. A way to learn more if they want to.
Free webinar I do — Tuesdays at 10 AM, Thursdays at 4 PM. No pitch, just education on how families protect what they've built. If it's useful, great. If not, no worries.
v
The Permission for Follow-Up
Email Capture
Get permission to email them. Frame it around home maintenance, not estate planning. Add value first. The estate planning conversation matures over weeks, not minutes.
Hey, can I email you occasionally? Sometimes I send tips on home maintenance, sometimes other things. Won't spam you.
vi
The Nurture Sequence
Automated
GHL workflow: email cadence designed to deliver real value (home maintenance tips) while surfacing estate planning at appropriate intervals. Substack subscription invitation around week 2. Webinar reminder around week 4. Direct discovery call offer around week 8 for those who self-identify as ready.
§ 02

The Pipeline

Where every GHP customer sits in the funnel · Update weekly

GHP → LLP Conversion Pipeline · Cycle Totals

Updated Sundays
GHP Jobs Completed
EP Conversations Started
One-Pagers Handed Out
Emails Opted-In
Webinar Registered
Discovery Calls Booked
§ 03

Conversion Math

Realistic expectations on the GHP → LLP funnel
StageRealistic ConversionVolume @ 4 Jobs/WeekCumulative / 90 Days
GHP Jobs Completed—4 / week~50
EP Conversation Started65%2.6 / week~33
One-Pager Accepted80% of conversations2.1 / week~26
Email Permission50% of accepts1.0 / week~13
Webinar Registration40% of email list0.4 / week~5
Discovery Call Booked30% of registrants0.12 / week~2
LLP Closes from GHP35% close rate—1 — 2
The Hidden Multiplier
1-2 closes from GHP customers in 90 days isn't impressive on its own. But 13 email-opted households sitting in the nurture sequence is a long-term asset. They convert in months 4-12 as estate planning becomes top-of-mind. The 90-day visible result is 1-2 closes. The 12-month asset is ~50 households in the GHP→LLP pipeline.
§ 04

The One-Pager

What goes in the customer's hand
Front Side
· LLP brand identity (Cormorant Garamond logo, gold accents)
· Headline: "Estate Planning That Builds Generational Wealth"
· One sentence: who we serve (Arizona families, homeowners, parents)
· Three icons: Trust · Will · POA
· Pricing transparency: flat fees, no hourly billing
· QR code → webinar registration page
Back Side
· "What happens if..." questions (no plan vs with plan)
· Three avatar packages (HPS · GPP · PAC) — what each is for
· Webinar schedule: Tuesdays 10 AM · Thursdays 4 PM
· "Free, no pitch — just education"
· Contact: phone, email, website
· LDP certification statement (AZ Supreme Court)
Production NotesPrint on heavy cardstock (~110lb). Glossy front, matte back. Bring 3-5 in the GHP truck at all times. Restock weekly. The one-pager IS the funnel artifact — without it, this entire system collapses to verbal mentions that don't convert.
Weekly Tracker · 12 Weeks · Updated Sundays

The numbers that matter every week.

Modest weekly targets that compound into the 90-day commitments. Tracked Sunday evenings. Adjusted if signals change. The Sunday meeting with Tammy uses this table directly — every cell is editable.

§ 01

12-Week Tracking Grid

Click any cell to enter weekly numbers
WeekHELOC $Reserve $S65 %GHP JobsEP ConvosWeb RegDisc CallsCloses
§ 02

Weekly Target Cards

What each week is built around
Weeks 1 — 3
Foundation
Setup all systems · accounts · trackers
Print one-pagers · stock truck
Order Series 65 study materials
First HELOC paydown landed
First reserve deposit landed
First GHP→LLP conversation attempted
Weeks 4 — 6
Rhythm
Series 65 at 50%+ complete
3 — 5 EP conversations / week steady
First webinar registrations from GHP
First Sunday meeting feedback adjustment
HELOC paydown on autopilot
Reserve building visibly month over month
Weeks 7 — 9
Convert
First GHP→LLP discovery call
Series 65 practice exams passing
Pipeline visibility increasing
First close attributable to GHP
All three commitments visibly on track
Tammy noticing pattern
Weeks 10 — 12
Close Out
Series 65 exam scheduled / taken
HELOC at Day 90 target balance
Reserve at Day 90 target balance
Plan Cycle 2 commitments
Celebration with Tammy
Document what worked / what didn't
§ 03

Kill Signals

When to adjust mid-cycle
Hard Stop · Re-Evaluate Plan · 3 consecutive weeks of zero HELOC paydown
· Reserve balance going down instead of up
· No GHP→LLP conversations attempted in 2 weeks
· Series 65 study time falls below 1 hour / week
· Sunday meeting missed for 2 consecutive weeks
Yellow Flags · Adjust Pace · Week's actual paydown below 50% of target
· Reserve deposit smaller than committed amount
· Series 65 study below 30 min average daily
· GHP conversation rate below 50% of jobs
· One-pagers running low (under 3 in truck)
Monthly Sequence · Three Months · One Cycle

Sequenced execution. Visible progress.

Month 1 sets up the systems. Month 2 hits steady-state. Month 3 closes the cycle and earns the right to plan the next one. Each month has its own theme and its own deliverables. Click any item to check it off — checks persist across reloads.

Month One
Foundation · Setup
Days 1 — 30
Systems & Infrastructure
✓
Lock down current HELOC balance, rate, minimum payment
✓
Open dedicated emergency reserve account at Relay or HYSA
✓
Set up automatic deposit on 10th and 25th
✓
Order Series 65 study materials (Knopman or Kaplan)
✓
Schedule daily 30-min study block (post kids-down)
✓
Design + print Great Home Pro → LLP one-pager
✓
Print 50 one-pagers · stock GHP truck
✓
Set up this dashboard in browser bookmarks bar
Execution & Habit-Building
✓
Refine the six-step conversion script
✓
Practice script on first 3-5 GHP jobs (no expectations)
✓
Start Sunday 15-min money meetings with Tammy
✓
First HELOC paydown landed (modest, consistent)
✓
First reserve deposit landed
✓
First Series 65 chapter complete
✓
First webinar registration from GHP funnel (optional but possible)
✓
End of M1: dashboard shows ~30% progress on all three commitments
Month Two
Execution · Rhythm
Days 31 — 60
Steady-State Operations
✓
HELOC paydown on autopilot · hitting weekly target
✓
Reserve hitting halfway-to-Day-90 milestone
✓
Series 65 at 50% coursework complete
✓
GHP jobs: 8 — 12 completed cumulative
✓
EP conversations: 6 — 10 initiated through GHP
✓
Webinar registrations: 3 — 5 from GHP funnel
✓
First GHP-sourced webinar attendees
✓
Sunday meetings: 4 done · tone is positive
Pattern Building & Adjustments
✓
Track which GHP job types convert best (TV mount? Whole-home? Repair?)
✓
Refine the bridge script based on real responses
✓
If conversion rate below 50%, adjust opener
✓
Refresh one-pager design if it's not getting accepted
✓
Series 65 practice exam #1 attempted
✓
Discovery call calendar opens to GHP-sourced bookings
✓
First testimonial captured from any closed family
✓
End of M2: pipeline visible · momentum real
Month Three
Completion · Delivery
Days 61 — 90
The Three Commitments Land
✓
HELOC at Day 90 reduction target — verified in account
✓
Emergency reserve at Day 90 dollar target — verified in account
✓
Series 65 coursework complete · exam scheduled or taken
✓
All three deliverables visible to Tammy in actual account screens
✓
Sunday meeting #12: full review of cycle deliverables
✓
GHP: 12 — 15 jobs completed total
✓
At least 1 — 2 LLP closes attributed to GHP funnel
✓
Webinar funnel: 6 — 10 GHP registrations cumulative
Cycle Close & Next Cycle Setup
✓
Sit-down with Tammy to celebrate three commitments delivered
✓
Document what worked · what didn't · what to keep
✓
Draft Cycle 2 three commitments (different scope, same discipline)
✓
Restock one-pagers · reorder if needed
✓
Capture testimonials from any closed families
✓
Update LLP CRM with all GHP-sourced contacts
✓
Plan Cycle 2 daily checklist refinements
✓
DO NOT show Tammy the five-year plan yet · save for after Cycle 2
§ 02

After Day 90 · What Comes Next

If All Three Commitments Land
Plan another 90-day cycle. New three commitments. Same structure. After two consecutive cycles of delivered commitments — six months of visible execution — the right has been earned to sit down with Tammy and show the five-year plan. By that point, she's psychologically ready to believe the bigger numbers because the smaller ones have been delivered, week after week, in front of her. The five-year plan was never aspirational. It just needed credibility scaffolding underneath it.
The Sunday Money Meeting · 15 Minutes · Every Week

Fifteen minutes. Every week. Just the two of you.

The structural mechanism that converts execution into household trust. Brief enough to be sustainable. Specific enough to be credible. Recurring enough to compound. This meeting is not optional and not movable.

15 minDuration
SundayDay
12Meetings in Cycle
0Completed
12Remaining
§ 01

The Format

Four time blocks · 15 minutes total
1 — 3Minutes
Where we are vs where we said we'd be. HELOC, reserve, Series 65 — three numbers, no spin.
3 — 7Minutes
Great Home Pro this week. Jobs, estate planning conversations, webinar registrations. The funnel numbers.
7 — 10Minutes
What's working. What isn't. One adjustment for next week. Just one.
10 — 15Minutes
Anything Tammy wants to raise. Concerns. Questions. Things she's noticing. This is her time.
§ 02

What This Meeting Is For

And what it is not for
The Meeting IS · A weekly delivery of three numbers (HELOC, reserve, S65)
· A factual update on this week's GHP→LLP activity
· A space for Tammy to raise concerns and questions
· A small, sustainable, recurring practice
· The credibility-building mechanism of the entire 90-day plan
The Meeting IS NOT · A pitch for the five-year plan
· A presentation of big projections
· A vision-painting exercise
· A negotiation about future spending
· An opportunity to introduce new business ideas
· A complaining session about how hard things are
§ 03

Meeting Log

Track each Sunday meeting · all cells editable
WeekDateNumbers SharedTammy's Concern (if any)Next Week Adjustment
The Honest Truth About This Meeting
Vision conversations happen later, after the trust is rebuilt through visible weekly delivery. Until then, this meeting is about facts on the ground. Three numbers. Five minutes of operations. Five minutes of feedback. Done. The discipline of keeping this small is what makes it work — and what makes the bigger conversation possible six months from now.
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